Advertising and Marketing Policy

This section provides you with important advertising and marketing information and terms & conditions relating to the goldvu.com website.

There are 4 (but not limited to) main forms of external advertising activities and promotions that will appear on the website goldvu.com:

1. Affiliate programmes
2. Google AdSense
3. Sponsored advertisements
4. Physical bullion

GoldVu reserves the right to terminate any advertising and marketing on its website without notice. Such an action could be due, but not limited to, a change in risk in our visitors or clientèle using your offerings.

I would also ask that if you are aware of anything that I may have not taken into account about any business advertised on goldvu.com which could negatively affect people, then I would be grateful if you could submit your concerns to me via the Contact Us page.

I will review your concerns and take the appropriate actions. All messages will be dealt with in the strictest of confidence.

Vetting of Advertising and Marketing Campaigns

GoldVu is committed to ensuring that its visitors and clientèle have access to and receive only the highest quality information and business recommendations.

It is an unfortunate fact of life that there are always unscrupulous people that wish to part you from your money in exchange for nothing or something of poor quality which doesn't reflect the money you gave.

I am sure that many pay lip-service to the vetting of advertising and marketing campaigns where they have the potential to make money from something sub-standard.

This does not happen at GoldVu - all sources of advertising are checked as far as is reasonably possible.

Within reason, we attempt to review all aspects of the business wishing to engage in any advertising and marketing on GoldVu.  

Such actions include:

• Reading their terms and conditions of business to identify any questionable 'small print'
  
• Reading their website thoroughly and any relevant literature
• Reviewing their financials, where available

This process allows you to be presented with advertising and marketing that come from relevant business ventures offering products and services that are of a premium quality which provide the least amount of risk to you but also offers the greatest potential of reward.

Affiliate Programmes

We will be enrolling in affiliate programmes of select businesses that offer premium products and services that are beyond what goldvu.com can offer.

The terms and conditions of some of these affiliate programmes require certain actions to be taken or information declared when advertising and marketing their offerings. This ensures that GoldVu maintains participation eligibility. 

The affiliate codes that we are assigned are usually embedded within the banner or link. These codes are stored on your computer in the form of cookies and normally expire (deleted) after 30-90 days on average, some up to 180 days and even few last longer (each affiliate provider has a different policy relating to cookie lifetimes).

This means that if you don't open an account or purchase something within 30 days of clicking through to them via GoldVu then we will not be eligible for any commission.

If this is the case then we can only but ask that if when you do get around to creating an account or making a purchase, to either go via goldvu.com again or manually add our respective affiliate code.

Amazon

GoldVu is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com, amazon.ca, amazon.co.uk, amazon.fr, amazon.de, amazon.es, amazon.it.

Solo Build It!

We use Solo Build It! to support our website and growth of the business. We do use an affiliate code for links to them, however, we have waived the use of it in our Solo Build It! review page to avoid conflict of interest to the reader, which we have declared that on that page.

Google AdSense

Using Google AdSense has become a ubiquitous way for people and business to generate revenues on-line by either paying for the advertisement or by displaying the advertisement on their website.

There will always be good and the not so good included in their Ads which is why it's not possible to guarantee the quality of the businesses advertised through Google Ads.

However, as GoldVu does not have an omnipotent level of knowledge there will invariably be services and products advertised that could be of benefit to you.

So if you do see something that takes your interest but would like a second opinion, then please do Contact Us and we will objectively review it for you.

Google Ads don't allow websites to have control over the exact advert displayed (ie. 'Microsoft Plc'), instead they are based on the following ways:

1. Contextual targeting: Ads are matched to the content of each page. Unless Google misreads the page, contextual ads should be extremely relevant to the content.
   
2. Placement targeting: Advertisers hand-pick pages when they determine a match between their product or service and your interests. These ads may not be precisely relevant.
3. Interest-based advertising: Users are targeted based on your interests, meaning some of the ads you see on this site may be wholly irrelevant to the content.

I have opted to keep adverts as relevant as possible to the context of the page.

Sponsored Advertising and Marketing

I am aware that a targeted and direct marketing approach provides businesses with a higher response and conversion rate than other scattergun methods.

GoldVu is always happy to co-operate with premium business to aid them in their own growth strategies that complement our own objectives.

One of the ways we can do this is by offering select advertising and marketing space which you can purchase for an agreed period of time.

I hope you understand that GoldVu is not under obligation to accept any applications as I would like to maintain a relevant and consistent advertising and marketing campaign across the website.

Other aspects we will also consider are quality of offering, your business's terms and conditions of business and viability.

There are no restrictions to your business size as I am more interested in how you can benefit my visitors or clientèle.

For further information or enquiries please go to our Contact Us page.

Physical Bullion

Any physical bullion (such as coins) advertised for sale will only come from vetted national and international dealers and retailers.

These dealers will be highly reputable leaders in the market. They will all have long track records of prompt delivery of the correct items and be in a financially strong operating position.

I always recommend that before buying you do a credit search on the dealer / retailer. This is because their circumstances could have changed overnight, for example due to a court judgement.

Please inform goldvu.com of any changes in their circumstances or of any bad experiences or poor quality of service so that I can investigate it and take the appropriate action - Contact Us.

External Advertising of or Linking to goldvu.com

You are welcome to link to any part of goldvu.com or advertise our website if your website is suitable. By linking to or advertising goldvu.com, you agree that you and (where applicable) your website (or any other website you operate or control) will not:

1. Promote sexually explicit materials, violence, illegal activities, or discrimination based on, inter alia, race, sex, religion, nationality, disability, sexual orientation, or age;
   
2. Incorporate or utilise any materials which infringe or assist others to infringe on any copyright, trademark, or other intellectual property rights or to violate the law;
   
3. Include "goldvu" or variations or misspellings thereof in its domain name;
   
4. Be in any way unlawful, harmful, threatening, defamatory, obscene, harassing, abusive, or racially, ethnically or otherwise objectionable to us in our sole discretion;
   
5. Contain software or software downloads that potentially enable diversions of commission from Affiliates Programmes that GoldVu is a member of;
   
6. Promote any illegal activity, including, but not limited to warez, cracking, and hacking sites;
   
7. Be created or designed to explicitly or impliedly resemble our website, or design your website in a manner which leads customers to believe you are goldvu.com or an affiliated business of GoldVu.
   

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